Fragmented Easter Egg

by jahm! collective


A collective formed between three illustrators and a product designer produced 'jahm! collective'. We work to create campaigns that are quirky, ethical and full of quality.

Easter egg packaging designed with the independent chocolatiers of Edinburgh in mind.  These boxes are designed to be reused after the Easter period for unsold Easter eggs, by removing the outer band and crushing the chocolate into fragments, reselling it and therefore reducing waste stock.

Illustrations representing the 12 annual festivals held in Edinburgh each year, the packaging promotes the city as a whole, local and ethical production methods.

An Easter egg with longevity!

© 2023 by Sasha Blake. Proudly created with